{"product_id":"virtue-flourish-mask-for-thinning-hair-5-oz-lightweight-color-safe-hair-treatment","title":"Virtue Flourish Mask for Thinning Hair | 5 oz – Lightweight Color-Safe Hair Treatment","description":"\u003cp\u003eIntroducing Virtue Flourish Mask for thinning hair — a lightweight, whipped cream texture that glides across the scalp, delivering nourishing care where your hair needs it most. This 5 oz treatment blends Virtue’s Alpha Keratin 60ku Clinical with natural growth heroes to help hair appear fuller and healthier over time.\u003c\/p\u003e\n\n\u003cp\u003eWhat makes this mask different is its clean, gentle formula. It is safe for color treated and chemically treated hair, and it skips silicone sulfate parabens gluten and phthalates. It is vegan and free of synthetic colors and dyes, aligning with a mindful hair care routine.\u003c\/p\u003e\n\n\u003ch3\u003eKey ingredients and sensory experience\u003c\/h3\u003e\n\n\u003cp\u003eThe hero blend features Alpha Keratin 60ku Clinical paired with Red Clover Beet Extract Green Coffee and Caffeine. Together they support a look of vitality and resilience, while the aromatic mix of herbaceous notes bright citrus clean florals and balancing woods creates a spa like ritual for the scalp. Basil and patchouli essential oils contribute a grounding, comforting scent as you apply.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWhipped creamy texture for easy distribution and even coverage\u003c\/li\u003e\n  \u003cli\u003eSafe for color treated and chemically treated hair\u003c\/li\u003e\n  \u003cli\u003eSilicone free sulfate free paraben free gluten free phthalate free and vegan\u003c\/li\u003e\n  \u003cli\u003eFormulated with proprietary Alpha Keratin 60ku Clinical and natural growth boosters\u003c\/li\u003e\n  \u003cli\u003eAromatherapy blend supports a calming scalp care ritual\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho it’s for and practical use\u003c\/h3\u003e\n\n\u003cp\u003eIf your hair feels thinner or lifeless in the roots, you may appreciate a lightweight mask that leaves strands feeling soft and manageable without weighing them down. Use this mask as part of a regular routine to refresh ends, support the appearance of fullness, and prep hair for styling. It works well after color services or on days when you want a quick, pampering treatment.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply to clean damp hair, focusing on mid length to ends\u003c\/li\u003e\n  \u003cli\u003eLeave on 5 to 10 minutes for gentle nourishment\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and style as usual\u003c\/li\u003e\n  \u003cli\u003eUse 1 to 2 times per week or as needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIn short, Virtue Flourish Mask offers a salon feel at home, with a fragrance that evokes a spa-like experience and a formula designed to be gentle yet effective. It invites a moment of self care while supporting the look of healthier hair with continued use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Virtue Flourish Mask suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is safe for color-treated and chemically treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times per week as part of your routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56243602948428,"sku":"B0BTK9CHLQ","price":83.58,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/virtue-flourish-mask-bottle-pour.jpg?v=1765813659","url":"https:\/\/belvera.co.uk\/products\/virtue-flourish-mask-for-thinning-hair-5-oz-lightweight-color-safe-hair-treatment","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}