{"product_id":"virtue-full-sulfate-free-volumizing-shampoo-thickens-hair-color-safe","title":"VIRTUE Full Sulfate-Free Volumizing Shampoo – Thickens Hair, Color Safe","description":"\u003ch2\u003eVIRTUE Full Shampoo: Lightweight Cleansing for Volumized, Healthy-Looking Hair\u003c\/h2\u003e\n\u003cp\u003eVIRTUE Full Shampoo is a sulfate-free formula designed to cleanse while helping hair appear fuller and denser. It combines a first-of-its-kind Alpha Keratin 60ku protein with a gentle cleansing system to support volume from the inside out, aiming for weightless body that lasts through the day. The result is hair that feels clean, buoyant, and ready for styling without sacrificing softness.\u003c\/p\u003e\n\u003cp\u003eOne of the defining features is its light, lacy lather that rinses clean without stripping or dehydrating strands. This means you can refresh roots and refresh-scale hair without the tight, squeaky feel that heavier cleansers sometimes leave behind. The fragrance is a revitalizing citrus floral blend with hints of leafy greens, white pear notes, spearmint, and lemon essential oils, providing a refreshing shower experience that pairs well with any routine.\u003c\/p\u003e\n\u003ch3\u003eWhat makes VIRTUE Full Shampoo different\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku protein aims to add volume and density to fine or limp hair over time.\u003c\/li\u003e\n  \u003cli\u003eLightweight lather cleanses without stripping or dehydrating hair.\u003c\/li\u003e\n  \u003cli\u003eFragrance features a citrus floral profile with fresh, uplifting scent notes.\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated and chemically treated hair.\u003c\/li\u003e\n  \u003cli\u003eFree of sulfates, parabens, phthalates, synthetic colors and dyes; gluten-free and cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho should consider this shampoo\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAll hair types seeking more volume or density in strands.\u003c\/li\u003e\n  \u003cli\u003eColor-treated or chemically treated hair in need of a color-safe cleanse.\u003c\/li\u003e\n  \u003cli\u003eThose preferring a sulfate-free formulation that still delivers noticeable lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair, apply a small amount, and massage into scalp to create a light lather.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly; follow with VIRTUE Full Conditioner for best results.\u003c\/li\u003e\n  \u003cli\u003eStyle as desired—hair should feel clean, lift-enhanced, and moveable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNote: Results vary by hair type and routine. This shampoo is designed to boost volume and provide a clean, color-safe cleanse, not a guaranteed outcome for every user.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Full Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. VIRTUE Full Shampoo is sulfate-free and formulated without parabens, phthalates, synthetic colors, or dyes, making it gentle on the scalp and suitable for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can VIRTUE Full Shampoo help my hair appear fuller?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It is designed to add volume and density over time with Alpha Keratin 60ku, offering potential thicker-feeling strands.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56235069243724,"sku":"B07PW9JWCL","price":38.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/virtue-full-shampoo-lather-closeup.jpg?v=1765743529","url":"https:\/\/belvera.co.uk\/products\/virtue-full-sulfate-free-volumizing-shampoo-thickens-hair-color-safe","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}