{"product_id":"virtue-recovery-conditioner-with-keratin-60ku-hydrates-renews-damaged-hair","title":"VIRTUE Recovery Conditioner with Keratin 60ku — Hydrates \u0026 Renews Damaged Hair","description":"\u003ch2\u003eMeet VIRTUE Recovery Conditioner with Keratin 60ku\u003c\/h2\u003e\n\u003cp\u003eRich, luxurious, and engineered to treat hair as it glides through the rinse, VIRTUE Recovery Conditioner uses a first-of-its-kind Alpha Keratin 60ku. This advanced keratin formulation works to deposit human keratin directly into the hair, helping to fill in cracks in the cuticle and renew strands that have endured heat, chemical processing, or color treatment. The result is a more manageable feel, with hair that looks softer, glossier, and more resilient from root to tip.\u003c\/p\u003e\n\u003ch3\u003eHow it works\u003c\/h3\u003e\n\u003cp\u003eUnlike traditional conditioners, this formula is designed to act like a high-powered treatment. By depositing keratin, it supports the hair’s natural structure and aids in smoothing frayed cuticles. This can translate to fewer tangles, improved texture, and a silkier rinse-out experience after cleansing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku deposits keratin directly into the hair, helping to fill cracks in the cuticle.\u003c\/li\u003e\n  \u003cli\u003eReconstructs frayed ends and brittle areas to promote softness and manageability.\u003c\/li\u003e\n  \u003cli\u003eSafely nourishes hair without sulfates, parabens, phthalates, or synthetic colors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you’ll notice when you use it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSilky, creamy texture that glides through hair for easy detangling and rinse-out.\u003c\/li\u003e\n  \u003cli\u003eSoftness, shine, and improved manageability that can make styling simpler.\u003c\/li\u003e\n  \u003cli\u003eA fragrance blend of creamy coconut and tropical yuzu, wrapped in warm woods for a spa-like shower ritual.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eDesigned for all hair types, with particular value for hair that’s been damaged by heat, color, or chemical treatments. It’s safe for color-treated and chemically treated hair, supporting your routine without compromising color integrity.\u003c\/p\u003e\n\u003ch3\u003eClean formula and ethics\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free, paraben-free, phthalate-free, and free of synthetic colors.\u003c\/li\u003e\n  \u003cli\u003eGluten-free and cruelty-free, aligning with conscious beauty choices.\u003c\/li\u003e\n  \u003cli\u003eColor-safe and gentle enough for daily use, helping you maintain vibrancy while staying kind to the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply a generous amount from mid-lengths to ends. Leave on for a minute or two if you like, then rinse thoroughly. For best results, pair with VIRTUE Recovery Shampoo and follow your usual styling routine.\u003c\/p\u003e\n\u003cp\u003eWith its rich, luxurious feel and thoughtful formulation, this conditioner invites a sensory moment—one that respects your hair’s needs while supporting a healthier-looking, more manageable finish over time. While results can vary based on your hair’s history and care routine, many users report softer texture, enhanced shine, and smoother brushing after consistent use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes VIRTUE Recovery Conditioner stand out?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It deposits Alpha Keratin 60ku to fill cracks in the cuticle and soften brittle ends, delivering a salon-like approach at home.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this conditioner suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is sulfate-free, color-safe, gluten-free, and cruelty-free, designed for all hair types including chemically treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56237226885452,"sku":"B07PVCK9KX","price":43.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/virtue-recovery-conditioner-keratin-bottle-closed.jpg?v=1765761900","url":"https:\/\/belvera.co.uk\/products\/virtue-recovery-conditioner-with-keratin-60ku-hydrates-renews-damaged-hair","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}