{"product_id":"virtue-recovery-conditioner-with-keratin-sulfate-free-color-safe","title":"VIRTUE Recovery Conditioner with Keratin – Sulfate Free, Color Safe","description":"\u003csection\u003e\n  \u003cp\u003eVIRTUE Recovery Conditioner with Keratin is a lush, rich conditioner designed to support damaged hair. Built around Alpha Keratin 60ku, it deposits keratin proteins directly into the hair shaft, helping smooth frayed cuticles and soften strands while boosting natural shine and manageability. This conditioner is designed as a premium at-home treatment that works with your hair's texture and needs, not as a quick fix.\u003c\/p\u003e\n\n  \u003ch2\u003eWhat makes it different\u003c\/h2\u003e\n  \u003cp\u003eOur first-of-its-kind Alpha Keratin 60ku is the star ingredient. Together with the Recovery Conditioner formula, it acts like a high-powered treatment by depositing keratin where hair is weakest, helping to reduce the appearance of damage from heat, chemicals, and color processing.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eDeposits keratin directly into the hair shaft to support cuticle alignment\u003c\/li\u003e\n    \u003cli\u003eFormulated to feel creamy and glide easily for a silky rinse-out\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch2\u003eHow it works\u003c\/h2\u003e\n  \u003cp\u003eThe formula is designed to fill in cracks in the cuticle and restore hair strength with a luxurious rinse. The rich texture coats each strand, wrapping it in moisture and protection, while the keratin helps rebuild resilience over time.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eAlpha Keratin 60ku provides purified human keratin for targeted repair\u003c\/li\u003e\n    \u003cli\u003eSupports strands through heat exposure, chemical processing, and color treatment\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch2\u003eWhat it is\u003c\/h2\u003e\n  \u003cp\u003eA rich, creamy conditioner that glides through hair for a silky rinse-out, leaving strands softer and easier to manage without heaviness.\u003c\/p\u003e\n\n  \u003ch2\u003eFragrance\u003c\/h2\u003e\n  \u003cp\u003eFragrance blends creamy coconut with tropical yuzu and warm woods, offering a comforting, spa-like aroma during use and as it dries.\u003c\/p\u003e\n\n  \u003ch2\u003eWho is it for\u003c\/h2\u003e\n  \u003cp\u003eSuitable for all hair types, especially hair that feels damaged or in need of extra care. It is safe for color-treated and chemically treated hair, helping maintain vibrancy while providing conditioning.\u003c\/p\u003e\n\n  \u003ch2\u003eFree of\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003esulfates and parabens\u003c\/li\u003e\n    \u003cli\u003ephthalates and synthetic colors\u003c\/li\u003e\n    \u003cli\u003egluten and animal-derived ingredients\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eIn addition, the product is cruelty free.\u003c\/p\u003e\n\n  \u003ch2\u003eHow to use\u003c\/h2\u003e\n  \u003col\u003e\n    \u003cli\u003eApply to clean, damp hair from mid-length to ends after shampooing.\u003c\/li\u003e\n    \u003cli\u003eLeave on for 1 to 3 minutes to allow the formula to work.\u003c\/li\u003e\n    \u003cli\u003eRinse thoroughly and style as usual.\u003c\/li\u003e\n  \u003c\/ol\u003e\n\n  \u003ch2\u003eTips for best results\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003ePair with VIRTUE Recovery Shampoo for consistently smooth results\u003c\/li\u003e\n    \u003cli\u003eUse regularly to maintain softness, shine, and manageability\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Recovery Conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is color-safe, sulfate-free, and designed to minimize color fade while nourishing damaged strands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How does Keratin 60ku benefit my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It deposits keratin into the shaft to help fill cuticle gaps and enhance softness and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56228900602188,"sku":"B07PVCKFYG","price":24.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/virtue-recovery-conditioner-bottle-pour.jpg?v=1765660898","url":"https:\/\/belvera.co.uk\/products\/virtue-recovery-conditioner-with-keratin-sulfate-free-color-safe","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}