{"product_id":"virtue-recovery-shampoo-sulfate-free-keratin-baobab-seed-oil-for-damaged-hair-color-safe-1","title":"VIRTUE Recovery Shampoo - Sulfate-Free, Keratin \u0026 Baobab Seed Oil for Damaged Hair | Color Safe","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eVIRTUE Recovery Shampoo combines high-performance keratin delivery with a sulfate-free cleanse to help refresh and rebuild hair that has endured heat, chemical processing, or color treatments. The formula is engineered to be gentle on color while still tackling daily buildup, leaving strands feeling softer and more manageable after each wash.\u003c\/p\u003e\n\u003cp\u003eWith Alpha Keratin 60ku at the core, this shampoo is designed to deposit keratin proteins directly into the hair, helping to address cracks in the cuticle and support overall hair resilience. Baobab seed oil contributes lightweight nourishment to maintain suppleness without weighing hair down, making it a compelling option for those who want a healthier-feeling wash routine without harsh detergents.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing that dissolves daily buildup without stripping color or moisture.\u003c\/li\u003e\n  \u003cli\u003eFirst-of-its-kind Alpha Keratin 60ku deposits keratin into the hair, helping to fill in cuticle cracks.\u003c\/li\u003e\n  \u003cli\u003eBaobab seed oil adds lightweight nourishment for smoother, more manageable strands.\u003c\/li\u003e\n  \u003cli\u003eColor-safe formula designed to preserve vibrancy while cleansing away impurities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-Life Uses\u003c\/h3\u003e\n\u003cp\u003eDesigned for regular use in a color-treated or heat-styled routine, this shampoo targets the everyday cues hair users notice—tangles, dullness, or slight roughness—without over-cleansing. It can be part of a weekly refresh or a daily cleanse, depending on styling needs and color services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal after chemical services or color treatments to help maintain vibrancy and softness.\u003c\/li\u003e\n  \u003cli\u003eGreat for heat-styled days when you want a smoother blow-dry with less frizz.\u003c\/li\u003e\n  \u003cli\u003eSuitable for those seeking a gentler, sulfate-free cleanse that still removes buildup effectively.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use for Best Results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into a rich lather, rinse thoroughly, and follow with conditioner for a complete repair routine.\u003c\/li\u003e\n  \u003cli\u003eUse as part of a color-safe regimen, pairing with Virtue Recovery Conditioner for enhanced resilience.\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency to your hair’s needs; lighter washing for fine or color-treated hair, more frequent use if you style daily.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat to Expect\u003c\/h3\u003e\n\u003cp\u003eWith continued use, you may notice hair feeling more resilient, becoming easier to manage, and appearing smoother and softer after styling. While results vary, the combination of keratin delivery and a gentle cleansing approach supports a healthier-feeling baseline for damaged or color-treated hair.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes VIRTUE Recovery Shampoo sulfate-free and color safe?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It uses a sulfate-free formula paired with keratin delivery to cleanse without stripping color, while smoothing and strengthening hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How does Alpha Keratin 60ku work in this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Alpha Keratin 60ku deposits help fill cracks in the cuticle, supporting resilience and a softer feel as daily buildup is dissolved.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56238214873420,"sku":"B07PVCKH1Z","price":91.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/virtue-recovery-shampoo-bottle.jpg?v=1765782906","url":"https:\/\/belvera.co.uk\/products\/virtue-recovery-shampoo-sulfate-free-keratin-baobab-seed-oil-for-damaged-hair-color-safe-1","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}