{"product_id":"virtue-recovery-shampoo-sulfate-free-keratin-baobab-seed-oil-for-damaged-hair-color-safe","title":"VIRTUE Recovery Shampoo: Sulfate-Free Keratin + Baobab Seed Oil for Damaged Hair | Color Safe","description":"\u003ch2\u003eReveal healthier hair with a sulfate-free cleanse\u003c\/h2\u003e\n\u003cp\u003eMeet VIRTUE Recovery Shampoo, a sulfate-free formula designed to cleanse without stripping moisture. Built around Alpha Keratin 60ku, it deposits purified human keratin into the hair shaft with every rinse, helping to soften the cuticle and address signs of damage from heat, chemicals, and color processing.\u003c\/p\u003e\n\u003ch3\u003eWhy this pairing matters\u003c\/h3\u003e\n\u003cp\u003eExpect a luxurious lather that finishes clean yet feeling hydrated. The fragrance blends creamy coconut and tropical yuzu with warm woods, turning washing into a small indulgence.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlpha Keratin 60ku deposits keratin into the strand to support structure and resilience\u003c\/li\u003e\n\u003cli\u003eBaobab seed oil adds nourishing moisture to soften and smooth dry areas\u003c\/li\u003e\n\u003cli\u003eFormulated without sulfates, parabens, phthalates, synthetic colors or dyes\u003c\/li\u003e\n\u003cli\u003eColor-treated and chemically treated hair can use this gentle cleanser\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho should consider it\u003c\/h3\u003e\n\u003cp\u003eThis shampoo suits all hair types, especially damaged or overworked strands. For best results, pair it with the Recovery Conditioner for a complete routine you can do at home.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSafe for color-treated hair and chemically treated styles\u003c\/li\u003e\n\u003cli\u003eHelps dissolve daily buildup while helping preserve color integrity\u003c\/li\u003e\n\u003cli\u003eCruelty-free and gluten-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, massage into a rich lather, rinse thoroughly, and follow with the Recovery Conditioner. Use as part of a regular care routine for noticeable improvements over time.\u003c\/p\u003e\n\u003cp\u003eWhile this approach supports a refined cleansing experience, individual results can vary and depend on hair type, history, and routine consistency.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes VIRTUE Recovery Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It cleanses without sulfates, helping maintain moisture while supporting color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Recovery Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is color-safe and formulated to be gentle on color-treated hair while delivering keratin-rich conditioning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56228896375116,"sku":"B07PVCJ9JG","price":24.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/virtue-recovery-shampoo-bottle-front.jpg?v=1765660871","url":"https:\/\/belvera.co.uk\/products\/virtue-recovery-shampoo-sulfate-free-keratin-baobab-seed-oil-for-damaged-hair-color-safe","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}