{"product_id":"virtue-recovery-sulfate-free-shampoo-with-keratin-baobab-seed-oil-color-safe-for-damaged-hair","title":"VIRTUE Recovery Sulfate Free Shampoo with Keratin \u0026 Baobab Seed Oil | Color-Safe for Damaged Hair","description":"\u003ch2\u003eVIRTUE Recovery Sulfate Free Shampoo\u003c\/h2\u003e\u003cp\u003eEach wash is designed to support hair living through heat, chemical processing, or color. This shampoo cleanses gently while preparing strands for conditioning, helping hair feel healthier, softer, and more resilient with continued use.\u003c\/p\u003e\u003ch3\u003eA breakthrough formula for real-world use\u003c\/h3\u003e\u003cp\u003eAt its core lies Alpha Keratin 60ku, a first-of-its-kind keratin that can be deposited into the strand to bolster its structural feel. Paired with baobab seed oil, the blend nourishes without weighing hair down, delivering a soft, flexible touch after cleansing. The sulfate-free, paraben- and phthalate-free formula contains no synthetic colors, gluten, or animal derivatives, making it suitable for color-treated hair without compromising the washing experience.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeposits keratin directly into the hair to support structure and resilience.\u003c\/li\u003e\n\u003cli\u003eHelps address surface wear by filling cuticle cracks for improved smoothness.\u003c\/li\u003e\n\u003cli\u003eClean, hydrating finish that preserves moisture balance between washes.\u003c\/li\u003e\n\u003cli\u003eSafe for color-treated and chemically treated hair while avoiding harsh ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSensory notes and texture you’ll notice\u003c\/h3\u003e\u003cp\u003eThe fragrance blends creamy coconut with tropical yuzu and warm woods, offering a nurturing, spa-like experience. The lather is rich and moisturizing, providing a refreshing cleanse that leaves hair feeling renewed rather than stripped.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSensory-rich scent without overpowering the senses.\u003c\/li\u003e\n\u003cli\u003eLuxurious, creamy lather that rinses clean.\u003c\/li\u003e\n\u003cli\u003eHydrating finish that supports manageability and ease of styling.\u003c\/li\u003e\n\u003cli\u003eColor-safe cleansing that helps maintain vibrancy in dyed hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho this is for\u003c\/h3\u003e\u003cp\u003eDesigned for all hair types, especially damaged strands or those needing extra care. Safe for color-treated and chemically treated hair, with a clean ingredient ethos aimed at thoughtful care.\u003c\/p\u003e\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\u003cp\u003eMassage onto wet scalp and lengths, rinse, then follow with the Recovery Conditioner for a complete routine. Use 2–3 times per week or as needed based on your washing habits.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePair with Recovery Conditioner to maximize benefits.\u003c\/li\u003e\n\u003cli\u003eAdjust frequency to suit your hair’s needs and styling routines.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNote: This formula is sulfate-free, paraben-free, phthalate-free, gluten-free, cruelty-free, and devoid of synthetic colors.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Recovery Shampoo sulfate-free and color-safe?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free, safe for color-treated hair, and free of parabens, phthalates, and synthetic colors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What benefits might I notice with continued use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A smoother feel, improved manageability, and a luxurious cleanse, with conditioner duo supporting repair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56237222429004,"sku":"B07NLH77SY","price":43.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/virtue-recovery-shampoo-bottle-angle.jpg?v=1765761844","url":"https:\/\/belvera.co.uk\/products\/virtue-recovery-sulfate-free-shampoo-with-keratin-baobab-seed-oil-color-safe-for-damaged-hair","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}