{"product_id":"virtue-smooth-conditioner-frizz-control-for-curly-hair-sulfate-free-color-safe","title":"Virtue Smooth Conditioner – Frizz Control for Curly Hair | Sulfate Free \u0026 Color Safe","description":"\u003ch2\u003eVirtue Smooth Conditioner: Frizz Control Starts in the Shower\u003c\/h2\u003e\n\u003cp\u003eExperience a moisture-rich conditioner designed to smooth rough cuticles and reduce friction between strands. Built around Alpha Keratin 60ku, this formula acts as a daily in-shower smoothing treatment that helps tame frizz at the source, leaving hair with natural shine.\u003c\/p\u003e\n\u003cp\u003eWhat it is: A slip-rich conditioner that adds hydration as you rinse, so strands feel softer from root to tip.\u003c\/p\u003e\n\u003cp\u003eFragrance: A restorative blend of herbs, fruits, and citrus, with lavender and mint for a refreshing routine.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eSuitable for all hair types, especially frizz-prone, wavy, or curly hair. It's color-safe, chemical-treated hair friendly, and free from sulfates, parabens, phthalates, and synthetic dyes. Also gluten-free and cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFrizz reduction and smoother textures as the cuticle lays flatter and friction between strands is minimized.\u003c\/li\u003e\n\u003cli\u003eHumidity defense styles: hair tends to hold a more controlled shape in damp air.\u003c\/li\u003e\n\u003cli\u003eEnhanced moisture retention during rinse-out, helping hair feel soft and pliable.\u003c\/li\u003e\n\u003cli\u003eColor-safe formula that supports vibrant color without harsh cleansing agents.\u003c\/li\u003e\n\u003cli\u003eGentle, sulfate-free cleansing combined with vegan or cruelty-free status for peace of mind.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing with Virtue Smooth Shampoo or your favorite cleanser, apply a generous amount to mid-lengths and ends. Leave briefly, then rinse thoroughly. For best results, pair with Virtue Smooth Shampoo for a complete smoothing routine.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eTip: Focus on mid-lengths and ends to maximize frizz-control.\u003c\/li\u003e\n\u003cli\u003eTip: Use as part of a daily shower routine for ongoing smoothing benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNotes: The formula is free of sulfates, parabens, phthalates, and synthetic colors. It is color-safe, gluten-free, and cruelty-free, making it suitable for many styling needs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Virtue Smooth Conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is color-safe and sulfate-free, designed to moisturize and soften hair without dulling color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Virtue Smooth Conditioner suitable for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It suits all hair types, with a moisture-rich formula that helps tame frizz on frizz-prone, wavy, or curly hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56237283410252,"sku":"B07PYGMNX6","price":43.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/virtue-smooth-conditioner-bottle-pour.jpg?v=1765763040","url":"https:\/\/belvera.co.uk\/products\/virtue-smooth-conditioner-frizz-control-for-curly-hair-sulfate-free-color-safe","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}