{"product_id":"virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe","title":"VIRTUE Smooth Sulfate Free Shampoo for Frizz Control | Color Safe","description":"\u003ch2\u003eMeet VIRTUE Smooth Shampoo\u003c\/h2\u003e\n\u003cp\u003eVIRTUE Smooth Shampoo is a sulfate-free cleanser designed to refine textured hair while keeping color-treated strands protected. The formula blends the brand’s Alpha Keratin 60ku protein with a restorative blend of herbs, fruits, and citrus to deliver a soft, smooth finish without stripping moisture.\u003c\/p\u003e\n\u003ch3\u003eWhy it helps with frizz\u003c\/h3\u003e\n\u003cp\u003eFrizz is tackled at the source by re-paving rough cuticles and reducing friction between each strand. The result is hair that feels calmer and looks more polished from roots to ends. While individual results vary, the routine can help manage daily frizz for many curl-prone textures.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlpha Keratin 60ku bonds help smooth the cuticle and reduce friction between fibers\u003c\/li\u003e\n\u003cli\u003eFragrance blends of lavender and mint provide a refreshing shower experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey benefits for daily care\u003c\/h3\u003e\n\u003cp\u003eTextured, color-treated hair remains moisturized, and the luxurious lather delivers a soft, smooth finish without harsh cleansing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSafe for all hair types, especially frizz-prone, wavy, or curly textures\u003c\/li\u003e\n\u003cli\u003eColor-safe formulation approved for treated hair\u003c\/li\u003e\n\u003cli\u003eSulfate-free and free from parabens, phthalates, synthetic colors and dyes; gluten-free; cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use and expectations\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to damp hair, massage into scalp and lengths, rinse, and follow with Virtue Smooth Conditioner for best results. Real-world results vary by texture and routine.\u003c\/p\u003e\n\u003ch3\u003eFragrance and sensory notes\u003c\/h3\u003e\n\u003cp\u003eThe restorative blend of herbs, fruits, and citrus, with lavender and mint essential oils, offers a refreshing, spa-like feel during and after washing.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Smooth Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it's color-safe and free of sulfates, parabens, phthalates, and synthetic dyes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who should consider VIRTUE Smooth Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for all hair types, especially frizz-prone, wavy, or curly textures seeking smoother strands.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56236364136780,"sku":"B07NLHSL15","price":43.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/virtue-smooth-shampoo-bottle-front.jpg?v=1765754200","url":"https:\/\/belvera.co.uk\/products\/virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}