{"product_id":"virtue-un-frizz-leave-in-hair-treatment-for-curly-hair-frizz-control-sulate-free-color-safe","title":"Virtue Un-Frizz Leave-In Hair Treatment for Curly Hair \u0026 Frizz Control – Sulate Free, Color Safe","description":"\u003ch2\u003eMeet Virtue Un-Frizz: A Leave-In for Frizz Control and Silky Texture\u003c\/h2\u003e\n\u003cp\u003eVirtue Un-Frizz is a lightweight, leave-in treatment designed to elevate texture across straight, wavy, and curly hair. The star ingredient, a patented Alpha Keratin 60ku protein, binds directly to the hair shaft to smooth the cuticle and reduce visible frizz without relying on heavy waxes or chemical processing. The result is hair that can look sleeker and feel softer, while still honoring the natural shape of each strand.\u003c\/p\u003e\n\u003cp\u003eUnlike heavy oils or waxes, this formula is designed to melt into the hair instantly, delivering conditioning without leaving a greasy film. It’s suitable for color-treated and chemically treated hair, offering a practical option for daily styling in real-world climates and routines.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits You Might Notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku protein bonds with the hair, smoothing cracks along the cuticle for a refined texture\u003c\/li\u003e\n  \u003cli\u003eLightweight and non-oily feel that softens hair without buildup\u003c\/li\u003e\n  \u003cli\u003eHelps control frizz and locks out humidity for a sleeker look across the day\u003c\/li\u003e\n  \u003cli\u003eColor-safe and compatible with chemically treated hair\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colors, and dyes; gluten-free and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eA Sensory Experience with a Gentle Fragrance\u003c\/h3\u003e\n\u003cp\u003eThe fragrance blends herbal, citrus, and fruit notes, with relaxing lavender and cooling mint. It offers a subtle, spa-like scent that enhances your routine without overpowering your style or scalp.\u003c\/p\u003e\n\u003ch3\u003eWho It’s For\u003c\/h3\u003e\n\u003cp\u003eDesigned for hair prone to frizz in humidity, it’s versatile enough for straight, wavy, and curly textures. It respects color-treated and chemically treated hair while supporting daily styling needs in varied environments.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eOn damp hair: dispense a small amount, distribute evenly from mid-lengths to ends, and style as usual\u003c\/li\u003e\n  \u003cli\u003eOn dry hair: apply sparingly to smooth flyaways and refine texture\u003c\/li\u003e\n  \u003cli\u003eRe-apply as needed for touch-ups without buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat to Expect in Real Life\u003c\/h3\u003e\n\u003cp\u003eCustomers often appreciate the way hair feels immediately softer and appears more controlled without heaviness. The formula’s lightweight feel makes it easy to layer with other products, tailoring results to your daily routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Virtue Un-Frizz safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is color-safe and free from sulfates, parabens, and synthetic colors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Virtue Un-Frizz for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to damp or dry hair, distribute evenly, and style as usual for frizz reduction.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56240733159756,"sku":"B07PVC9X5K","price":38.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/virtue-un-frizz-bottle-pour.jpg?v=1765799151","url":"https:\/\/belvera.co.uk\/products\/virtue-un-frizz-leave-in-hair-treatment-for-curly-hair-frizz-control-sulate-free-color-safe","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}