{"product_id":"virtue-un-frizz-leave-in-treatment-for-curly-hair-frizz-control-sulfate-free-color-safe-virtue","title":"Virtue Un-Frizz Leave-In Treatment for Curly Hair | Frizz Control, Sulfate Free, Color Safe | VIRTUE","description":"\u003ch2\u003eMeet Virtue Un-Frizz Leave-In Treatment\u003c\/h2\u003e\n\u003cp\u003eVirtue Un-Frizz Cream is a leave-in treatment that melts into the hair to soften, smooth, and tame frizz. It adapts to damp or dry hair, making it a versatile addition to your styling routine. The star ingredient, Alpha Keratin 60ku, is a patented protein that binds to the hair shaft, helping to fill and smooth the cuticle for a balanced, natural look.\u003c\/p\u003e\n\u003cp\u003eDesigned to be nourishing without heaviness, this formula feels clean and lightweight yet rich enough to condition. It absorbs quickly, leaving hair with a soft, touchable feel and no oily residue. The fragrance blends herbs, fruit, and citrus, with lavender and mint to provide a fresh, calming note as you style.\u003c\/p\u003e\n\u003ch3\u003eWho is it for\u003c\/h3\u003e\n\u003cp\u003eIdeal for hair that tends to frizz in humidity, it adapts to straight, wavy, and curly textures alike. It is safe for color-treated and chemically treated hair, so you can treat your strands without sacrificing tone or richness.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlpha Keratin 60ku protein binds to the hair shaft, smoothing the cuticle for a more even texture.\u003c\/li\u003e\n\u003cli\u003eLightweight, conditioning action leaves hair soft and sleek without an oily film.\u003c\/li\u003e\n\u003cli\u003eFragrance blends lavender, mint, and citrus for a refreshing styling ritual.\u003c\/li\u003e\n\u003cli\u003eFree of sulfates, parabens, phthalates and synthetic dyes; gluten-free and cruelty-free.\u003c\/li\u003e\n\u003cli\u003eWorks on wet or dry hair for flexible, on-the-go frizz control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use and what you may notice\u003c\/h3\u003e\n\u003cp\u003eStart with a small amount and distribute from mid-length to ends. On damp hair, it can prepare strands for styling and may reduce frizz in humid conditions. On dry hair, it helps smooth flyaways and leaves a soft, polished finish. Reapply as needed for quick touch-ups during the day.\u003c\/p\u003e\n\u003cp\u003eIn daily styling, you might notice softer texture, improved manageability, and a more refined look without heavy buildup. The formula is color-safe and free from harsh additives, making it suitable for color-treated tresses and color-forward routines alike.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMay help reduce frizz in humidity with a lightweight, non-greasy feel.\u003c\/li\u003e\n\u003cli\u003eMay deliver a smooth finish that’s easy to manage and style.\u003c\/li\u003e\n\u003cli\u003eCan be used on damp or dry hair for flexible routine options.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who should use Virtue Un-Frizz?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Anyone seeking frizz control across straight, wavy, and curly hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Virtue Un-Frizz color-safe and sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is color-safe and free from sulfates, parabens, and synthetic dyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56228615979340,"sku":"B07PXGLX3G","price":25.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/virtue-un-frizz-leave-in-bottle-closeup.jpg?v=1765655586","url":"https:\/\/belvera.co.uk\/products\/virtue-un-frizz-leave-in-treatment-for-curly-hair-frizz-control-sulfate-free-color-safe-virtue","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}