{"product_id":"virtue-volumizing-hair-primer-spray-lightweight-root-lift-pre-styling-primer","title":"VIRTUE Volumizing Hair Primer Spray – Lightweight Root Lift \u0026 Pre-Styling Primer","description":"\u003cdiv\u003e\n  \u003ch2\u003eOverview\u003c\/h2\u003e\n  \u003cp\u003eVIRTUE Volumizing Hair Primer Spray is a weightless mist designed to lift fine or flat hair and lay down a flawless base for any style. Featuring Alpha Keratin 60ku, it preps strands without sticky buildup and helps hair appear lustrous and shiny as you shape your look.\u003c\/p\u003e\n  \u003ch3\u003eKey benefits\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eWeightless primer that adds lift at the roots and creates a foundation for long lasting style.\u003c\/li\u003e\n    \u003cli\u003eNon aerosol spray that absorbs quickly, avoiding heaviness or residue.\u003c\/li\u003e\n    \u003cli\u003eAlpha Keratin 60ku protein helps strengthen hair over time while you style and wear your look.\u003c\/li\u003e\n    \u003cli\u003eSafe for color treated and chemically treated hair; free from sulfates, parabens, phthalates, and synthetic colors and dyes.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eWhat you’ll notice\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eImproved hair memory: your roots hold the shape you build, helping you maintain a consistent silhouette.\u003c\/li\u003e\n    \u003cli\u003eEnhanced shine and a polished finish without weighing hair down.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eFragrance notes\u003c\/h3\u003e\n  \u003cp\u003eThe fragrance is a revitalizing citrus floral blend with leafy greens, flowers, and fruit, featuring white pear, spearmint leaf, and bright lemon oils for a refreshing lift.\u003c\/p\u003e\n  \u003ch3\u003eHow to use\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eShake well and hold the bottle a few inches from dry hair.\u003c\/li\u003e\n    \u003cli\u003eMist at the roots or mid length to create lift and architecture, then comb through and style as usual.\u003c\/li\u003e\n    \u003cli\u003eLayer with other styling products for more volume or hold as your look requires.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eNotes on ingredients and suitability\u003c\/h3\u003e\n  \u003cp\u003eFree from sulfates, parabens, phthalates, synthetic colors and dyes; gluten free; cruelty-free. Safe for color-treated and chemically treated hair.\u003c\/p\u003e\n  \u003ch3\u003eWho is it for\u003c\/h3\u003e\n  \u003cp\u003eIdeal for fine or flat hair seeking volume without heaviness, color treated hair in need of gentle pre styling, and anyone building a long lasting base for versatile looks.\u003c\/p\u003e\n  \u003ch3\u003eWhy you might enjoy it\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eCreates a foundation for architecture of style without residue.\u003c\/li\u003e\n    \u003cli\u003eHelps hair feel stronger to the touch over time.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What are the main benefits of Virtue Volumizing Hair Primer Spray?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A weightless, non-aerosol mist that primes hair, adds root lift, and creates memory at the roots for lasting style. Includes Alpha Keratin 60ku to support shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Virtue Volumizing Hair Primer Spray safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is color-treated hair-safe and free from sulfates, parabens, phthalates, and synthetic colors.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":56237401997644,"sku":"B07PYHD423","price":52.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/virtue-volumizing-hair-primer-spray-bottle-front_jpg.jpg?v=1765767444","url":"https:\/\/belvera.co.uk\/products\/virtue-volumizing-hair-primer-spray-lightweight-root-lift-pre-styling-primer","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}