{"product_id":"vitamins-hair-cosmetics-keratin-shampoo-sulfate-free-biotin-collagen-8-5-oz","title":"VITAMINS Hair Cosmetics Keratin Shampoo – Sulfate Free, Biotin \u0026 Collagen, 8.5 oz","description":"\u003ch2\u003eSalon-Quality Cleanse, Sulfate Free\u003c\/h2\u003e\n\u003cp\u003eVITAMINS hair cosmetics Keratin Shampoo blends keratin, biotin, castor oil, and collagen to deliver a **refined cleanse** without harsh sulfates. The formula aims to leave hair feeling refreshed, supple, and ready for a blowout or everyday texture, while helping maintain your hair’s natural moisture balance.\u003c\/p\u003e\n\u003cp\u003eBecause the shampoo is sulfate-free, it seeks to minimize typical drying effects. The formulation works with your hair’s natural pH and cuticle health to support a softer touch and smoother texture across various styles.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin and biotin support strength and elasticity for resilient strands\u003c\/li\u003e\n  \u003cli\u003eCollagen and castor oil help maintain hydration and manageability\u003c\/li\u003e\n  \u003cli\u003eSulfate-free formula aims to reduce moisture loss while boosting shine\u003c\/li\u003e\n  \u003cli\u003eHumidity protection assists with frizz reduction and smoother surfaces in damp conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it can do for your hair\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStrengthening care with keratin, biotin, and collagen to promote a healthier-looking glow\u003c\/li\u003e\n  \u003cli\u003eDeep hydration that aids with dryness and helps minimize visible split ends without stripping color\u003c\/li\u003e\n  \u003cli\u003eRadiant shine and a smoother cuticle for a luminous, natural gloss\u003c\/li\u003e\n  \u003cli\u003eDetangling ease and frizz control in humid environments thanks to anti-frizz and styling-supporting properties\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFor curly, wavy, and straight textures\u003c\/h3\u003e\n\u003cp\u003eDesigned to work across hair textures, this shampoo supports curl definition and enhanced manageability while keeping straight styles buoyant and soft to the touch.\u003c\/p\u003e\n\u003ch3\u003eIntense Hydration Therapy\u003c\/h3\u003e\n\u003cp\u003eWith collagen and castor oil, the formula aims to deliver deep moisture to hydrate and repair surface dryness, promoting healthier-looking strands over time.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair, massage into a rich lather from scalp to ends.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly; repeat if desired for a deeper cleanse.\u003c\/li\u003e\n  \u003cli\u003eFollow with your preferred conditioner or treatment for best results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eWhy choose this sulfate-free option\u003c\/h3\u003e\n\u003cp\u003eDesigned to minimize harsh stripping, this shampoo provides humidity protection and a glossy finish without relying on sulfates, making it suitable for everyday care and routine use with other VITAMINS products.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It uses a sulfate-free formula designed to cleanse while preserving moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this shampoo help with frizz and shine?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It includes humidity protection and a shine boost; results vary by hair type and routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VITAMINS hair cosmetics","offers":[{"title":"Default Title","offer_id":56230961348940,"sku":"B014HAJ9F0","price":29.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/vitamins-hair-cosmetics-keratin-shampoo-bottle-closeup.jpg?v=1765708439","url":"https:\/\/belvera.co.uk\/products\/vitamins-hair-cosmetics-keratin-shampoo-sulfate-free-biotin-collagen-8-5-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}