{"product_id":"vitamins-keratin-purple-shampoo-for-blondes-brassiness-neutralizer-toner","title":"VITAMINS Keratin Purple Shampoo for Blondes | Brassiness Neutralizer \u0026 Toner","description":"\u003cp\u003eVITAMINS hair cosmetics Keratin Purple Shampoo is a color-safe blue violet formula designed to tone blonde, silver, gray, white, and ash-toned hair. It balances brassiness while delivering a hydrating, salon-inspired cleanse.\u003c\/p\u003e\n\u003ch3\u003eBrassiness Eliminator and Toner for a Cooler Blonde\u003c\/h3\u003e\n\u003cp\u003eUnwanted yellows and oranges can creep into lightened hair. This shampoo uses a blue purple balance to neutralize brass and refresh blonde highlights, silver strands, or cool gray tones. Think of it as a gentle color refresher that works with your hair's natural texture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlue violet pigments neutralize brass without depositing unnatural tones\u003c\/li\u003e\n\u003cli\u003eIdeal as a targeted toner for bleached or highlighted hair\u003c\/li\u003e\n\u003cli\u003eWorks with cool undertones to maintain a pristine look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKeratin and Oils for Strength, Hydration, and Manageability\u003c\/h3\u003e\n\u003cp\u003eFormulated with keratin alongside argan and jojoba oils, this shampoo aims to help repair minor damage, reduce breakage, and hydrate dry, stressed hair. The result can feel smoother and more manageable after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKeratin supports strength and resilience in each strand\u003c\/li\u003e\n\u003cli\u003eArgan and jojoba oils provide surface shine and deeper moisture\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling softer and easier to detangle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eColor Safe with UV Protection\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to help maintain salon-fresh color with UV protection that helps minimize fading and sun-related dullness. It is suitable as a blonde shampoo or a purple shampoo for color-treated hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColor-safe formula helps preserve vibrancy between salon visits\u003c\/li\u003e\n\u003cli\u003eUV shield helps protect against sun-related color loss\u003c\/li\u003e\n\u003cli\u003eSupports long-lasting cool tones in blondes and silvers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDeep Cleansing without Over-Stripping\u003c\/h3\u003e\n\u003cp\u003eDeep cleansing helps remove buildup and impurities while keeping essential oils intact. This can be particularly beneficial for those with fine hair or those who use styling products regularly, as it supports a clean slate for color maintenance.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePurifies without stripping natural oils\u003c\/li\u003e\n\u003cli\u003eClarifies while maintaining hair's natural balance\u003c\/li\u003e\n\u003cli\u003eSuitable for weekly use to reset tone and clarity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eExperience and Sensory Notes\u003c\/h3\u003e\n\u003cp\u003eAfter washing, a cool violet shimmer may greet you as hair feels lighter with a silky glide and a subtle glow that photographs well in daylight or evening lighting.\u003c\/p\u003e\n\u003ch3\u003eHow to Use and Real-Life Scenarios\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave on for a short time to activate the toning pigments. Rinse thoroughly and follow with conditioner. Use 1–2 times per week or as needed to refresh color and tone hair between visits to the salon.\u003c\/p\u003e\n\u003cp\u003ePerfect for bleached blondes, silver and gray locks, white hair, and ash gray tones that want cooler, more polished color without sacrificing fullness or bounce.\u003c\/p\u003e\n\u003ch3\u003eWhat to Expect\u003c\/h3\u003e\n\u003cp\u003eUsers often notice cooler undertones, enhanced highlights, and a smoother feel after washing. The product aims to deliver a vibrant, salon-like result while remaining gentle enough for regular use as part of your routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is the Keratin Purple Shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for blondes, silver, gray, white, and ash-toned highlights seeking brass-neutralizing toning and hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use it and how do I use it?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times per week; apply, lather, leave a few minutes for toning, rinse, and condition.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VITAMINS hair cosmetics","offers":[{"title":"Default Title","offer_id":56233176760652,"sku":"B08476RBKY","price":31.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/vitamins-hair-cosmetics-keratin-purple-shampoo-bottle.jpg?v=1765724599","url":"https:\/\/belvera.co.uk\/products\/vitamins-keratin-purple-shampoo-for-blondes-brassiness-neutralizer-toner","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}