{"product_id":"wake-up-call-volumizing-biotin-shampoo-for-thinning-hair-16-oz-better-not-younger","title":"Wake Up Call Volumizing Biotin Shampoo for Thinning Hair – 16 oz | Better Not Younger","description":"\u003cdiv class=\"seo-description\"\u003e\n  \u003ch2\u003eWake Up Call: Volumizing Biotin Shampoo\u003c\/h2\u003e\n  \u003cp\u003eMeet Better Not Younger Wake Up Call Volumizing Biotin Shampoo, a 16 oz bottle designed with women over 40 in mind. If you notice fine textures, thinner areas, or hair that lacks lift, this shampoo aims to add body, brightness, and a touch of resilience without weighing strands down. It’s a lightweight cleanse that can slot into busy mornings and evenings with ease.\u003c\/p\u003e\n  \u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eVolumizing and moisturizing action helps fine, fragile hair seem fuller and stronger.\u003c\/li\u003e\n    \u003cli\u003eSulfate-free and color-safe cleansing protects color-treated hair while maintaining natural moisture balance.\u003c\/li\u003e\n    \u003cli\u003eBiotin combined with bamboo, hops, and sage extract supports strand integrity and helps with density perception.\u003c\/li\u003e\n    \u003cli\u003eClinically tested to reduce breakage by up to 98% (brand claim) with regular use, according to product notes.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eThe scent is light and refreshing, contributing to an enjoyable wash routine. After rinsing, hair often feels soft, manageable, and ready for styling with added bounce.\u003c\/p\u003e\n  \u003ch3\u003eHow to fit it into your routine\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eMassage into wet hair, rinse thoroughly, and follow with Wake Up Call Volumizing Conditioner for enhanced volume and smoothness.\u003c\/li\u003e\n    \u003cli\u003eUse 2–3 times per week as part of a gentle hair-care habit that respects your hair’s evolving needs.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eWhy this fits Better Not Younger\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eClean, cruelty-free, and paraben-free formula crafted for every stage of life.\u003c\/li\u003e\n    \u003cli\u003eDesigned to cleanse without stripping moisture, supporting color preservation and everyday manageability.\u003c\/li\u003e\n    \u003cli\u003eA lightweight option that leaves hair feeling refreshed, soft, and ready for styling with volume and lift.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eNote: Results may vary by user. The description reflects the brand’s stated benefits and usage guidance rather than guarantees.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is Better Not Younger Wake Up Call shampoo designed for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for women over 40 with thinning hair seeking volume and nourishment without sulfates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use it?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 2–3 times per week and pair with Wake Up Call Volumizing conditioner for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Better Not Younger","offers":[{"title":"Default Title","offer_id":56243866206540,"sku":"B09H17TQHD","price":57.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/better-not-younger-wake-up-call-shampoo-front-bottle.jpg?v=1765815039","url":"https:\/\/belvera.co.uk\/products\/wake-up-call-volumizing-biotin-shampoo-for-thinning-hair-16-oz-better-not-younger","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}