Deep Conditioning for Dry Hair Meet a rich cream designed to rehydrate dry strands with an intensive conditioning experience. As Am JBCO Masque (8 oz) blends Nano Jamaican Black Castor Oil with Vitamin C and Vitamin E to help hair feel softer, more supple,...

Color, Curl, and Care in One Kit Meet the As I Am Curl Color Kit in Copper & Burgundy—a dual-pack that lets you experiment and tailor a shade that feels uniquely you. Each kit includes two 12-ounce units, pairing vibrant temporary color with a...

OverviewAs I Am Curling Jelly is a lightweight styling gel designed to coil and define curls while adding a healthy shine. When used after a liberal application of leave in conditioner, it helps keep hair moisturized as you style for wash and go looks.Key...

Revitalize curls with a lightweight, flake-free formula As I Am Jamaican Black Castor Oil Smoothie is a 16 oz treatment that blends ceramide, vitamin C, and vitamin E with traditional Jamaican Black Castor Oil. The result is a creamy, whipped texture that glides through...

Meet the As I Am Long and Luxe Curl Enhancing Smoothie Designed as a lightweight curl-defining cream, this 16 oz jar aims to hydrate and define coils without weighing hair down. The formula glides through damp or dry strands, encouraging touchable definition while leaving...

A Dual-Action Cleansing and Conditioning Solution Meet As I Am Long and Luxe Growash Cleansing Creme Conditioner, a versatile beauty product designed to streamline your hair care. This 16-ounce bottle is proudly made in the United States, reflecting a domestic manufacturing approach. The compact...

Overview As I Am Twist Defining Cream Red is a curly-hair styling cream designed to help you shape and define coils, twists, and curls with a soft, flexible finish. The 16-ounce bottle rests comfortably in most drawers or vanities, making it a practical staple...